“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.” –Indian proverb. In sales the main focus is always the customers need. I think that possibility to succeed with a deal were customer has the need, is quite ...

After the summer it’s time to set a new budget. Today we introduce tips on what to do to gain control of your target and budget (even better: BEAT it).