Why should you work with CRM and sales support on a daily basis? What can it do for you and what problems does it solve? The answers are many, but here are some that we think are important.
The customer chooses you – not the other way around
The customers’ process of choosing companies to work with has evolved enormously in recent years:
- Products and services have become more similar in both their design and price.
- The customers’ purchasing behavior has gone from being rational to emotional.
- All of a sudden the supplier plays an increasingly important part in the process.
CRM, a good sales tool and great customer care could really be your most important and perhaps the most inexpensive marketing tool. The one with the best relationships wins!
The CRM pyramid
When we talk about CRM and sales support, we usually refer to the CRM pyramid. Start with orderliness, and you’ll end up as a customer magnet.
1. Neat and tidy
The first and most important step in the CRM pyramid is to create order in the daily work and this is where a CRM system comes into the picture. You gather collect everything from contact information, financial information, who last had contact with the customer, to documents and reminders. Even at this early stage, many of our customers notice that they get positive feedback from their own customers.
2. Improved and more efficient sales support
In the next step, you have the opportunity to be much more effective. You’ll save an enormous amount of time by avoiding double work and at the same time you can process more prospects than before. This does not only free time and increases sales but also gives your customers and prospects a much better experience. Imagine what you would do with all the time saved?
3. Become a customer magnet!
Finally, it is time to reach “The Holy Grail” and become a real customer magnet. You need to find that little extra something in your product/service that lets the customer choose you – and stays for some time – even though you might be a little more expensive than your competitors. If you do this right, the customers will recommend you to their friends and business partners, meaning they become your missionaries. Through this you’ll get new customers without spending more time on ads and cold calls. Best marketing deal ever?
Word of Mouse
Today, customers are more likely than ever to talk about of their customer experience, and they happily do it online. Keep in mind that it is primarily customers that feel badly treated who speak up – and it can be devastating to your business if a negative word spreads.
Therefore, be proactive with good sales support and good customer care so that customers will be positively surprised and write about that instead. And that, is really good marketing!
If someone quits
What happens when one of your sales people decides to quit and start their own business or go to a competitor? Without a good CRM system, this scenario can turn into a nightmare. Do you really know who your sales people have been in contact with and what has been agreed upon and promised? Do you know that your customers won’t just pack up their things and follow the sales person to their new job? With a sales support system from us, we dare to promise you that you will minimize all the information islands and provide you with a close eye on all your customers.
CRM & Sales Support works!
Does it sound too good to be true? It is not. We have helped more than 5 000 companies to become customer magnets and we would be happy to help you too. Feel free to contact us if you want to find out more about how a good CRM system and smart sales support can simplify your work on a daily basis and transform you into a great customer magnet.