3. Customer information is worth a lot. Heaps, really.
What happens when one of your sales reps decides to leave, start their own business or go to your competitor? Without a great system, it could be a nightmare.
- Do you know which customers your colleague has been in contact with?
- What has been promised and what has been agreed on?
- Do you know if the customers are leaving your company to go with the sales rep to their new company?
With a CRM system you have an eye on what has been said and done, when, where and by whom. You can run with the ball like the pro that you are!