The result: Everyone working in a single system
With Lime CRM, the German-Swedish Chamber of Commerce has created a user-friendly information hub, where all information is gathered. All of the 50 employees are working in one, common system, regardless of their position in the company. With links to their bookkeeping system, membership pages on their website and the marketing tool, Apsis, their everyday work has become more effective. Most importantly, they’re able to give better and faster service to their members.
Since the German-Swedish Chamber of Commerce started working with Lime CRM, their member base has become more engaged, which is shown in, for example, a higher participation rate at seminars they host. Marketing communication is better targeted as a result of segmentation. The German-Swedish Chamber of Commerce has also become better and faster in responding to inquiries and has a much more thorough overview of ongoing projects. According to Malin Johansson, the benefits of Lime CRM have exceeded their expectations.